Do you know there are approximately 4000 private vacation home rentals just in the town of Breckenridge, Colorado? That number does not include homes outside the town limits in unincorporated Summit County (Baldy Mountain, for example). Googling the words “Breckenridge Vacation Rentals” will produce over 600,000 results. How do you make your home stand out among the rest? We will cover the basics of marketing your vacation rental property here.
Unless you have a deep-pocket marketing budget or are listed with a well-established existing website, ranking for the keywords “Breckenridge Vacation Rentals” is an extremely difficult task. Online Travel Agencies (OTAs) such as Vrbo and AirBnB currently dominate in the game of keyword search on Google (although Google itself is aiming to get a piece of the pie with its own booking engine). Both homeowners and property managers alike are at the mercy of these OTAs in order to secure the bulk of yearly gross rental income, not only in Breckenridge, but around the world. Until the next enormous progression in the industry comes along, having your property listed on multiple OTAs is the most effective way to maximize rental potential.
Within each OTA that your property is listed, another ranking system exists. For example, Vrbo will show the highest-ranking property at the top of search results and the lowest ones last, which could potentially be the last home on page 23 of someone’e search results. Vrbo wants to book properties so the most book-able homes will be shown first. Rates, reviews, speed of inquiry response, photo quality/quantity, listing quality, and availability are all factors taken into consideration in the ranking algorithms. In a future blog post, we will delve into each of those in more detail.
Having a database of past guests, potential guests, or a way to target Breckenridge visitors through means other than lodging searches are additional ways to market your Breckenridge vacation rental property. A good manager who is familiar with Breckenridge can help you achieve this. Almost everyone who plans to visit Breckenridge will do some research on activities, possibly even before securing their lodging. Snagging these guests outside of the OTAs not only maximizes revenue, but is the best way to earn customer loyalty.
Please email us to subscribe to our blog so that you will not miss out on future blog posts. We will be covering OTA ranking in further detail and offering additional tips on making your Breckenridge vacation property stand out among the thousands on the market.
Summit Spy specializes in care of vacation properties on Baldy Mountain in Breckenridge, Colorado. We are a new company, but not new to the industry and have our sights set high on providing phenomenal service to our homeowners.